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Building a Wait-List Wellness Practice Can Be Effortless When You Follow a Simple Set of Proven Steps
It’s time you stop making it so complicated…
From the Desk of Michelle McGlade, Business Expert for Healers
Dear wellness professional,
You’re a healer but you’ve got no clients to heal... 

Marketing and growing your business is proving to be more difficult than you thought and your amazing gifts are going to waste while you spin your wheels trying to figure it all out.

You’re a wellness professional but your lack of marketing savvy stands between you and a thriving practice...

A calendar full of clients? Hardly…

You spend your days throwing things at the wall and seeing what (if anything) sticks.  

And yes, while you want a booming wellness practice, you really want the life of freedom, fulfillment and happiness that a thriving wellness practice can provide.

Because this constant push and pull struggle is not helping or healing anyone…including the person that matters most – YOU. (I won’t even mention what all this stress is doing to your health…)

You just want to finally get past this hump in your career, but your so close to defeat you can feel it.

Are you even supposed to own a business? 

Maybe it isn’t in your cards…

Maybe, just maybe, you should give up on your dreams….

Stop it. Stop second-guessing yourself RIGHT now.
It’s time to smother your doubts and start making your dreams a reality. It’s time to put an end to:
  • Hounding clients who aren’t in alignment with you and who don’t want to pay you what you’re worth just to pay the bills
  •  Banking on discounts and promotions and free sessions as your only means for client attraction
  •  Duct-taping your marketing strategy together
  •  The expectation that free downloads, challenges and webinars are going to help you take your business to the next level (there’s a reason they’re free)
And it’s time to start taking giant leaps towards your goal of owning a thriving wellness practice where you can help more people.
((Can I get an amen?))
I know what you’re thinking… “Yeah, sounds great…but HOW do I do it?”

Well, that’s what I’m here to share with you. 

But you must be open-minded and willing to listen...
Would you believe me if I told you that it is completely possible to consistently bring high-quality leads into your business and convert those leads into hungry clients who devour what you’re serving...
Simply by duplicating a certain set of (rather painless) steps?
I bet that at this moment, your answer is (understandably) a big, fat no.
In fact, you may even be ready to press the home button on your iPhone right now and go back to stalking Facebook groups for your next potential client...
But before you do…know that you’ll be leaving an opportunity on the table that has the potential to completely uplevel your business and your life. 

You want that, don’t you?  
You want to be one of the best and most sought-after in your industry, don’t you?

Good, because it’s my goal to show you that it’s completely possible and that this fantasy can become a reality once you understand the method.

Doubtful that it can really be as simple as I’m making it seem? 

I’m willing to bet that’s your fear of failure talking for you because it seems too good to be true.

But listen, there are thousands of other successful wellness professionals succeeding in the online space at this very moment using the exact same system I’m about to introduce to you. 

So, you’re not helping your business any by trying to convince yourself that this kind of success isn’t possible for you.

Speaking of “the system” ...let’s take a few steps back. 
What the hell is it and why the hell do you need it? Fair question.
Remember this?
More than likely, you’re on this page because you jumped headfirst into one of my “systems” by way of this (or another) pretty little piece of value-packed content called a lead magnet.

I used this free piece of content to get you on my email list so that I could begin to build a relationship with you and hopefully, turn you into a client.

I probably haven’t even personally talked to you yet…but, here you are on my program sales page, considering if my program is a good fit for you.
Mind blown?
Welcome to the world of marketing funnels – a world where savvy business owners can easily sell their products and services for top dollar to hungry clients/customers on auto-pilot.
Because, despite what you may think (or how distraught you may feel right now), your clients want (and need) your healing powers…
The problem?
They don't know you exist...
“But systems? Tech? Funnels??"
"That's wayyyyy over my head...there's no way I could do that!"

Don’t let simple words shake up your soul, make you fearful and cause you to turn your back on an enormous opportunity….

Remember, it’s simply a matter of following a proven set of steps and watching the clients, calls, contracts and cash roll in.

These systems are fabulous because, while they do take some time and energy to set up (as anything worthwhile does, right?), once they are set up...they run in the background while you focus on the important aspects of your business (like the healing part).

Still skeptical? I would be too…

I was once where you are now.

In fact, I remember when I started my very first business, my acupuncture practice, I was oblivious to the importance of marketing systems in my business. 

I mostly used the Throw Things at The Wall to See What Would Stick Approach. Sound familiar?

And while my practice was still busy…I had no automated marketing system in place, I wasn’t efficient, I wasn’t clear on my messaging or target audience and I wasn’t attracting the right clients. 

It wasn’t until I really dug into what my ideal clients really wanted, created offers that met their needs, and set up a system that nurtured them through my sales process and made them REALIZE how badly they needed my services, that amazing things started to happen.

My practice quickly filled up with the clients I wanted so badly to work with…

I could charge more and work less (because these clients placed a higher value on my services).

I enjoyed going into the office.

I never had a shortage of clients.

I didn’t have to worry about finances.

And quite frankly, I was able to enjoy my life more outside of my business.

It was a game-changer for my entire life.

YOU can experience these results too…you just need to understand the process.

This is exactly why I created the program I’m about to share with you…a program that will teach you how to implement the same marketing system that thousands of other successful online wellness leaders (including myself) use to build wildly successful practices.
Wellness Marketing Master Class
My simple, step-by-step online program designed specifically for wellness business owners to teach you how to set up a well-oiled marketing ecosystem that attracts and converts high-quality clients who are eager to work with you on auto-pilot…

Even if you have ZERO marketing or tech skills
The best part about it? 
Once it’s set up…it will guarantee you always have a steady stream of clients funneling into your business...
The Wellness Marketing Master Class is the only online program for wellness business owners (both online and brick and mortar) that will take you by the hand and guide you through every step of setting up your automated marketing ecosystem.
What can you expect by joining the Wellness Marketing Masterclass?
Here’s a peek inside the program 
that’s going to change the trajectory of your business and life
Marketing Systems Success
Have you ever purchased a product that interested you and checked your receipt afterwards to see an offer for a discount on another purchase, valid for a few days only? 

So, you bought something else just to take advantage of the discount? 

This is the magic of marketing systems...and this is exactly what you’ll learn about in this module as it applies to your wellness business.
By the end of this module...
You can expect to have a solid idea of what your marketing system is going to look like once you complete this course
  •  How an automated online marketing system guarantees you’ll never leave money on the table
  •  What the most important pieces of a marketing system are
  •  How to seamlessly adhere these pieces together to maximize your lead generation, build your tribe, and increase sales
Value Ladders:  the Secret Sauce for Maximizing Wellness Business Sales
A few months ago, my friend was telling me about her recent visit to a new dentist. She expected just a regular exam, but three appointments later, she had spent about $800 out of pocket (with insurance). 

I immediately recognized the dentist’s marketing strategies - she had continued to upsell my friend after each appointment. 

First, it was an exam, then it was to come back for cavity that was just starting to form, then she had to come back for a cleaning, then she was told she needed a night guard for her teeth, then she was upsold on a whitening for life program….and it all kept adding up.

What does this have to do with your business? Everything. 

Here’s what you need to remember: It’s much easier to convert a customer than it is to convert a prospect. Once you get your client through the door and persuade her to purchase once, it’s simple to keep them coming back for more.

However, if you don’t have a system in place that converts your one-time client into a repeat buyer, you’re severely limiting your business growth. But how do you transition a prospect from lead to one-time client to loyal client? 

That’s the magic of a value ladder, and that’s exactly what I’m going to teach you in this module.
By the end of this module...
You can expect to have a fully mapped out value ladder that seamless transitions your leads into loyal clients
  • What a value ladder really is and why it should never be left out of any business venture
  •  How to plan, map out and execute a profit-producing value ladder
  •  What the various components of an effective value ladder are
  •  How to combine pain points with price points to maximize the success of your value ladder
The Money is In Your List, Part 1
As cliché as the name of this module is and as much as skeptics would like you to believe the opposite, it’s entirely true. The money IS in your email list. 

According to Campaign Monitor:
  • For every $1 spent, email marketing generates $38 in ROI
  •  77% of ROI comes from segmented, targeted, and triggered email marketing campaigns
  •  The average order value of an email is at least three times higher than that of social media
But how can you build and nurture a nicely segmented, hungry list of clients who open, read, and take advantage of your offers? This is exactly what we’re covering in this module. 
By the end of this module...
You can expect to have the knowledge to start setting up an email list that gets results for your business
  • How to be successful with each of the three-critical list-building steps
  •  My secrets for growing a highly-engaged email list with an offer your target market can’t refuse
  •  How to use the nurture process to transition subscribers from cold leads to hot buyers
  •  What to look for when choosing an email service provider and landing page software
  •  How to segment your list and tailor your marketing efforts for maximum deliverability, open rates and engagement 
The Money is In Your List, Part 2
Once you understand the basics of list-building and why lists are profit-producing machines, it’s time to dive deeper.

But first…a question. 

If you’re sending people (organic OR paid traffic) to a landing page, wouldn’t you want to be certain that you’re converting the highest percentage of visitors into actual email subscribers that can later be converted into clients?

(Can I get a HELL yes?!)

Otherwise, you’re losing out on clients + cash.
By the end of this module...
You’ll know how to maximize your conversions so you can get the most value out of your list-building efforts
  • How to set up each step of your list-building system
  •  How to hack leaders in the industry to figure out what’s already working so you don’t waste time and money
  •  The elements of a high-conversion list-building landing page
  •  How to set up the tech side of your list-building landing page on your website or through a landing page software
  •  How to split test and optimize your landing page to guarantee you’re squeezing the most value out of it
  •  My secrets for writing irresistible compelling headlines and subheadings
  •  Why most “thank you” pages are wasted space and how to create a thank you page that guides leads to the next step in your sales process
  •  The differences between single and double opt-ins and which method you should be using in your business
Magnetizing Your Leads with a Freemium Offer
Most of us have downloaded our fair share of freebies we came across while aimlessly scrolling through Facebook. 

But out of all the freebies you downloaded, how many of them were good enough to make you want to become a paying customer?

Probably very few. 

That’s because most business owners don’t understand how to create “freemium” offers that solve a huge pain point for their customer, establish credibility, and smoothly transitions them to the next step in the process - a core offer.
By the end of this module...
You’ll have created a value-packed free offer that solves a pain point, aggravates a separate pain point, establishes credibility and puts your lead in the purchase mindset
  • The step-by-step strategy I use to create free offers that attract leads and make them hungry for more + a look at successful and successful free offers
  •  How to choose the best free offer for your potential clients
  • The mistakes that cause most free offers to fail, and how to ensure yours doesn’t
  •  How to create a beautiful lead magnet even if you can’t afford a copywriter or a designer (and are easily tech-overwhelmed)
  •  My go-to list of 11 free traffic sources to get in front of your target audience without paying for traffic (if you don’t want to)
Onboarding New Leads
Unless you’re a terrible host, you wouldn’t welcome a guest into your home and leave them wandering aimlessly.

You would start conversation with them, make them feel welcome and offer them all kinds of goodies. Then, when they are on their way out, you would probably mention that you’d call them later…or that you’ll get together next week.

The same hospitality should apply to your new, flourishing email list. 

Once they’re in the door, it’s your job to nurture them and keep them coming back for more.
By the end of this module...
You’ll have created an onboarding sequence for your business that does just that
  • The step-by-step formula for creating an onboarding sequence that builds credibility, offers a load of value, creates a personal connection, and makes your leads look forward to opening your emails
  •  My framework for writing a high-performance automated nurture sequence in under 1 hour
  • How to protect client confidentiality when using testimonials in your email marketing
Converting Leads into Clients
By now, if you’ve followed my steps, you’ll have a list of prospects who are eager to hear more from you, so now is your chance to convert them from a a client. 

If you do this right, you’ll quickly build up your business with clients who trust you. 

If you do this wrong, you’ll come across as sleazy and your fresh, new leads will smack the unsubscribe link and never return.
By the end of this module...
You’ll have the knowledge that will allow you to convert leads into clients via your email offer
  • The very significant yet often ignored things most people don’t think about that massively affect list-building results
  •  The elements of a high-performance subject line that gets your leads to open (because if they aren’t opening, you don’t exist)
  •  How to segment your audience based on actions
  •  Key strategies for increasing click-through rates
  •  What you should be doing with your subscribers after they finish the nurture sequence
Building Your Tribe by Delivering Ongoing Value & Leveraging Social Media
How does a wellness business owner cultivate a tribe of raving clients? By consistently showing up and offering value that her target audience wants. 

Yet, so many business owners become easily overwhelmed with content generation so they stop altogether. Huge mistake! I’m going to show you how easy it is.
By the end of this module...
You’ll have mapped out 90 days of content strategy and be able to churn out quality content for email, blog and social media in one hour per week
  • The elements that make content shareable (which equals more eyes on your of charge)
  •  My strategy for mapping out 90 days of content in under one hour
  •  The simple formula for transforming one mini topic into content for your website, social networks and email list in under one hour each week
  •  How to write a headline that gets clicks
  •  How to write content that improves SEO
  •  How to persuade clients to act
  •  How to post to your WP blog and set up basic SEO
  •  How to get compelling graphics that attract loads of attention
  •  My method for churning out quality blog posts that speak to your target market
Optimizing Your Ecosystem
Once you have your marketing system set up, you need to be able to evaluate its performance. If you skip this step, you could be wasting money and letting leads slip through the cracks.

Are leads going to your opt-in page and bouncing without giving you their email?

Are they clicking on the first email and never coming back?

Are they opening emails but not clicking through?

These are just some of the questions you need to be able to answer to figure out how your marketing system is performing.
By the end of this module...
You’ll be able to analyze the performance of your marketing efforts and adjust your strategy as needed
  • The most important landing page metrics 
  •  What conversion rates are
  •  Strategies for skyrocketing conversion rates
  •  Split test strategies that only the pros use
  •  What open rates, click through rates and unsubscribe rates are and what they mean for your bottom line
  •  What industry averages are and how to gauge your performance against the competition
  •  My secret strategies for rocking your email marketing efforts
Getting Dream Clients in Your Funnel
By this point, you will have done so much fabulous work and created a system that has the potential to transform your life and business. 

Now, it’s time to fill your funnel with dream clients (because as much as we’d like them to, they aren’t just going to show up on their own).
By the end of this module...
You’ll understand how to guarantee there is a continuous flow of leads funneling through your sales pipeline
  • How to capitalize on all forms of organic (aka free) traffic sources including SEO, Facebook, Pinterest, YouTube, Facebook groups and more 
  •  How to know when you’re ready to invest in paid advertising (hint: it’s NOT when you’re just starting out)
  •  All about the best kept free traffic secrets that will explode your funnel (it’s so good I can’t even call it out by name on this page)
  •  All about email list hygiene and why it’s critical to understand if you want to consistently have an active email list
  •  How to know when you should remove inactive leads from your list and how to re-engage them later
Building Your Signature Offer Mini Class
I was hesitant to put this in the course because it’s advanced. But there are going to be many of you who knock your marketing system of the park and who are ready and willing to move on to even bigger steps (AKA your signature offer). 

If this sounds like you, then this BONUS module is designed for you!
By the end of this module...
You’ll be well on your way to creating a signature offer that sells!
  • How to craft your core signature offer (the one you’ll sell AFTER you nurture your leads) 
  •  How to set your prices with confidence and mindfulness by working backwards from your goal
  •  Why discounts are a slippery slope
Are you ready to get unstuck?
And start making bold moves in your wellness business?
(The kind of moves that separate the entrepreneurs from the business owners…)
This program is for you…
  •  If you are exhausted from putting forth maximum effort for minimum results
  •  If you are overwhelmed from working ON and IN your biz
  •  If you have lost confidence in their ability to succeed
  •  If you are passionate and ready to do things differently
  •  If you are ready to invest your time and do the work
But that’s not all! I wouldn’t be Michelle McGlade if I ALSO didn’t throw in these amazing bonuses that will make you overcome every other marketing challenge in your business!
Why? Because I’m determined to see YOU become successful!
Bonus #1: Graphic Design Training
Not ready to pay a designer, but need quality branded graphics for your funnel? I’m giving you my Ultimate Canva Training (a $197 value) FREE!

Canva is a free software that you can use to design absolutely everything you need to for your business! In this training, I’ll walk you through how to design beautiful graphics in Canva (even if you are easily overwhelmed by anything tech).
Bonus #2: Target Your Market Like a Boss Training 
Unsure of exactly WHO you’re trying to market to? I’m giving you the Target Market Mini Course + Bonus Worksheet (a $297 value).

Even the best system won't work if you don't create an offer your market wants. With this training, you’ll be able to dig into the minds of your target audience and craft an offer that sells.
You'll learn how to:
  • Create a business around serve those who energize you
  •  Find your niche and position yourself by selling outcomes, not services
  •  Nail down your target market and unravel your ideal client
  •  Discover and capitalize on what makes you unique 
  •  Learn the most effective 3 ways to conduct market research
  •  Interpret your data
  • Plus get my done-for-you templates and interview questions that will help you conduct market research with ease
Bonus #3: Get Traffic (AKA Clients) With Facebook Ads 
Do Facebook ads intimidate you? You’re not alone girl. But because Facebook ads can be a profitable way to fill our marketing system, I’m giving you the Fun with Sales Funnels and FB Ads Masterclass from Josh Marsden (a $397 value).
Bonus #4-6: Dominate Social Media
Social media is another key way to stay top of mind, build credibility and glide your customers through the purchase process. The problem? It’s confusing and time-consuming for many (but it doesn’t have to be)! 

I’m gifting you not ONE, not TWO, but THREE social media masterclasses from industry experts (a $997 value).
Bonus #7: Hack Free Traffic for Your Funnel with SEO
Search engine optimization is yet another FREE traffic tool that you should take advantage of, especially if you have a brick and mortar business that you want to fill with local leads. 

In this training, SEO Expert, Pam Hirsch, is going to teach you how to hack free traffic to fill your funnel (a $397 value).
Bonus #8: Copywriting Secrets for Beginners
Do you sit down at your computer to write content, only to come face to face with dreaded writer’s block? 

In this masterclass, Copywriting Secrets for Your Website, Emails & More, expert copywriter, Lisa May Huby, will teach you the secrets for writing copy that sells (a $397 value).
Maven, isn’t it time you quit haphazardly gluing your business together and started treating it like a REAL business?
Your wellness business can run like a well-oiled machine if you follow the exact process I teach in Wellness Marketing Master Class!
Introducing, Your Coach
I’m Michelle McGlade and getting here, to this very spot, has been a series of mini-adventures full of detours, ups and downs, and amazing experiences.

Life often has a roundabout way of getting you where you're destined to be and my journey to becoming an expert coach for wellness practitioners began when I was diagnosed with Fibromyalgia at 18 years old.

Doctors told me I’d grow out of it, but instead of sitting around and waiting for my body to heal, I took matters into my own hands and turned to alternative methods to get off all medication and heal myself. 

This experience unlocked a true passion for holistic health care and has influenced my personal and professional life from day one. 

The next 15 years found me swaying from the corporate world to the world wellness and after all of it - LOTS of education, a successful career in sales and marketing, getting degrees in massage therapy and acupuncture, and launching and growing 2 wellness clinics, I was ready to switch gears and that’s when I knew what I was truly meant to do: to heal the healer. 
That’s where my drive to help wellness practitioners build the business of their dreams comes from - my years spent building 2 successful wellness clinics coupled with the personal struggles I faced… it was all in preparation to help YOU get to where YOU’RE destined to be - running a thriving and successful business, helping others achieve health, and living the life you’ve been dreaming of.

What am I really selling? Yes, I’m selling my program, but more than anything, I’m selling an outcome… I’m telling you right now that when you take my program and do the work, that outcome, those results… THEY’RE ALL YOURS. 

  •  The thriving wellness practice
  •  The abundant money
  •  The ability and confidence to sell amazing outcomes via your amazing services
  •  The freedom to live life on your own terms and on your own schedule
  •  The opportunity to make a great living doing the thing you love most
So… What Are You Waiting For?
Listen up, my lady...
It’s not every day that we get the chance to make our dreams come to fruition, and whatever your objections may be, if you’re a wellness practitioner struggling to make ends meet, drowning in frustration and overwhelm…it’s time to align yourself with your destiny and make a choice.
Short on cash and think you can’t afford to join? 

If you shift your mindset you’ll see that you can’t afford NOT to join. You’re leaving money on the table, you’re burning yourself out, and you’re making little to no headway. You need help and you need it now. 

Not a good time for you? Too busy? 

Work smarter, not harder. With my program, you’ll integrate systems and programs into your practice that save you time, make you more efficient, and bolster your productivity to maximum strength. The timing is perfect. 

Not sure if this is the right program for you? 

If you're a wellness practitioner that lacks clients, cash, and confidence, THIS PROGRAM IS ABSOLUTELY FOR YOU. Period. 
Don’t wait, put it off, or think on it anymore. It’s time to act because action begets outcome and last I checked...

Failure was not an option for you.
Bottom line: This program works if you put in the work.
If you’re not ready to put in the time and commit to learning and implementing new techniques, systems, and strategies… this program probably isn’t for you.

I’ve been around long enough to know what works and what doesn’t and I have the experience and accolades to prove it: 15 years in sales and marketing, launching and growing 2 successful wellness clinics, a BA in Economics, an MBA in Business Management, a Certified Massage Therapist, and a Masters of Acupuncture, and social proof for days…

It’s an easy choice, and it all comes back to taking one tiny action…

Are you ready to stop playing small and make a choice that changes the trajectory of your business and life?

Yes…I know you are…
Here's the investment:
What this program should cost:
$12,682 for the program + bonuses
What I’m offering it to you for:
$1,197 for the program + bonuses
"But that seems like so much money..."
Let’s be honest, what’s $1,197 if it meant a brand-new life?

If it meant clients seeking you out…

If it meant you didn’t have to work so damn hard…

If it meant freedom for your family…

If it meant becoming well-known in your industry….

If it meant healing more people….

What would all of that be worth to you?

Way more than $1,197….so what are you waiting for? A miracle? 

Miracles don't happen unless you work for them...
The clarity...the clients...the contracts...the cash...
all of this COULD be yours....
You’re amazing at what you do…
Please don’t let your lack of knowledge inhibit your success
Frequently Asked Questions
What is the investment?
 The investment for this program is $1,197. 
What are the payment plan options?
There is an option of 6 monthly payments of $219.
Can I talk to Michelle prior to enrolling if I’m interested but on the fence?
Absolutely! If you’d like to book a call with me to see if this is the right fit for you, I encourage you to do so here.
Who is this program best for?
If you’re a healer who is 100% serious about significantly growing your practice this year, either online or offline, but you are struggling with marketing your business and figuring out how to get your business in front of the right clients, this program is for you. This program will work for both brick and mortar and online business owners.
How is the content delivered?
The content is delivered in progressive video training modules for you to consume at your own pace. Each module contains supportive materials where needed suck as step by step guides, templates, swipe files, examples and more. 
I’m scared to enroll in this course because I’m not very skilled with technology. Can I easily implement what you teach, even without being tech savvy?
Absolutely! I designed this course to guide you through each step in the process. If you follow what I teach, I guarantee you’ll find the same success my other students have. 

Trust me when I tell you that it sounds more complicated than it is (which unfortunately prevents many people from doing it). It is simple when you follow the steps.

And if you do have questions or need support along the way, you’ll find it inside the Maven Inner Circle mentorship and support group (you get three full months free). 

All you need to do is post in the group and tag me and I’ll help you navigate through any issues!

How long will it take me to set up this marketing system once I learn how to do it?
I created this course so that you can accomplish each part of the puzzle as you move through the course. By the end of course, you should be at least 75% of the way through the process. 

Many students who fully commit to the program have their marketing system live and generating leads by the time the finish the program. Others take longer.  

What is your refund policy?
I do not offer refunds on digital products for the same reasons I will teach you not to discount your services. 

I can guarantee that if you show up and put in the work and apply what I teach you, you WILL experience incredible results.

If, during the program, you still need additional support, I would love to schedule a private coaching call with you to get you on track!

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